A conversion means that a user that has come through an advertising channel has signed up to the advertiser website or has brought profit to the advertiser. There are many ways the conversion rate can be affected; which include: quality of the traffic, the idea of the project being advertised, landing page design, advertising creatives and the general user experience.

Paradox brings you highly targeted crypto users, and designs engaging creatives to match your brand style, so it is important to make sure your landing pages are optimised for conversions.

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