A Urchin Tracking Module (UTM) link is what Google uses in order to link a certain website to Google Analytics, it must have a UTM code attached to it. Adding this code to the URL of a business offers a link called the UTM link. UTM link not only tells businesses where exactly the traffic on their website is coming from but also tells them a couple of other important insights too. These insights include the sources and the routes the traffic is taking to reach the website.

It’s very easy to make a UTM link to track all of your campaigns in your Google Analytics dashboard. If you click here you can make as many links as you like, or you can ask your advertising manager to help you create individual UTM links for your campaign.

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